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523: #1 change to make OKRs work for you – with Ben Lamorte

Product Innovation Educators

Ben has more OKR coaching experience than anyone. This common understanding became particularly valuable for product teams, who often need to coordinate efforts across multiple departments and stakeholders. For product managers, this means shifting conversations from feature lists and deadlines to measurable impacts and customer value.

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A Decade of Product Management

Melissa Perri

These are a few of my observations and personal experiences. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

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How aligning product and marketing teams improves customer experience

Mind the Product

It’s a common-sense approach, but customer attitudes are shifting significantly, which means there’s a growing need for both teams to get each other’s backs in order to effectively deliver a seamless customer experience. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.

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Customer retention is the new conversion

Intercom, Inc.

Convincing potential users to sign up for your product isn’t easy. The latest batch of billion-dollar companies are built on high customer retention. They help their users be successful, and that means providing great onboarding. We’ve spent a lot of time searching for one of these. We’ll get there.”.

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Slack’s Lane Collins on their ‘radical convenience’ approach to customer experience

Intercom, Inc.

Today, we’re dissecting the customer experience at one of the hottest companies around: Slack. As someone who’s immersed in customer-experience questions and concerns day-in and day-out here at Intercom, I was fascinated to hear how Slack’s entire team dedicated itself to thinking about the end-to-end customer experience.

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Tips for Rewriting a Digital Product

Roman Pichler

See the Rewriting Effort as an Opportunity to Innovate. Consequently, rewriting efforts are often focused on replacing like-for-like: The users get the same product dressed up in new technologies. While this approach works, I wastes the opportunity to innovate and create more value for the users and business.

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Customer retention is the new conversion

Intercom, Inc.

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is. You never choose razor blades again.