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How aligning product and marketing teams improves customer experience

Mind the Product

It’s a common-sense approach, but customer attitudes are shifting significantly, which means there’s a growing need for both teams to get each other’s backs in order to effectively deliver a seamless customer experience. It’s becoming a less and less reliable model for how customers actually engage with brands and businesses.

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Customer retention is the new conversion

Intercom, Inc.

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is. You never choose razor blades again.

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Concept Testing Examples and Methods for SaaS

Userpilot

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Validate new features by asking users if they helped to achieve their goals.

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Nir Eyal on designing healthy habits – and the psychology behind them

Intercom, Inc.

His best-selling book Hooked explores how to design habit-forming products, and you can keep up with his writing and research at NirAndFar.com. How do we get the user to engage again in the future? Product design typically starts with the problem a user is trying to solve. Are habits naturally beneficial to users?

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6 Ways Your Business can Benefit from Negative Reviews

Alchemer Mobile

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. While larger companies’ reputations can sustain a few blows without actually collapsing, small businesses can’t rely on the benefit of the doubt to amortize customers’ wrath as effectively. Show Your Customers You Care.

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Checking in on Shopify Plus’ 11,000 checkouts per minute

Intercom, Inc.

Under his leadership, Shopify Plus have grown to support 7,000 brands – including Kylie Cosmetics, Fashion Nova, Steve Madden, Staples and more – who process 11,000 checkouts per minute. In the first decade after its founding in 2004, Shopify amassed 120,000 customers and catapulted into the top 10 on Deloitte Technology Fast 500 list.

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10 Scaling Tips for Product People

Roman Pichler

One company I worked with, for example, assigned developers who had worked on enterprise systems using an ancient programming language to develop a brand-new, embedded product with the latest technologies. Rather than scaling prematurely, stay as small as you possibly can until you are getting close to reaching product-market fit.