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How Generative AI is Opening Up New Horizons for Branding Strategies

freshtrax

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

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Trial and Error of Building a Culture of Experimentation in Marketing | Rand Fishkin

AB Tasty

Rand Fishkin discusses the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail. Rand Fishkin is the co-founder and CEO of SparkToro, a software company that specializes in audience research for targeted marketing.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

To grow our customer base and market share? By providing a more ethical alternative in the smartphone market, Fairphone embodies a strong purpose: to drive change in the industry and show that a more sustainable, fair approach is possible and viable. 74% of consumers expect brands to take a stand on important issues.

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6 Ways Your Business can Benefit from Negative Reviews

Alchemer Mobile

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. In 2014, General Motors faced a huge crisis after faulty ignition switches caused 124 deaths. Is your business doomed? Certainly not!

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Japanese Female Entrepreneurs who Thrive Against the Odds

freshtrax

While still in highschool, Rika started her company, AMF, a marketing startup run entirely by girls in their teens. She’s developed a reputation as a “marketer who hears the voices of young girls around Japan.” In 2014, she founded another startup, KIDSLINE — an online babysitter matching service.

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Top 5 Startup App Development Companies in 2021

The Product Coalition

CitrusBits is a trusted partner of global brands like Burger King, Quiksilver, Symantec, and Sotheby. Since its establishment in 2014, the company has been delivering full-stack product development services for businesses globally. CitrusBits CitrusBits is a mobile app development agency based in Los Angeles, United States.

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Innovatemap announces team, services and geographic growth in 2021

Innovatemap

The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand. The growth is in direct correlation to the accelerated trend of startups and scaleups investing in a stronger digital presence for their brand and for product-led growth strategies.