2014 Branding Differentiation 
The Product Coalition
AUGUST 23, 2023
A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues. A greater purpose builds loyalty and trust amongst otherwise fickle consumers.
Roman Pichler
JANUARY 8, 2019
Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Take Microsoft Office as an example.
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Mixpanel
JULY 21, 2023
Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2014. This is the new look and feel that we wound up with How did we get there? What should a website do?
Mixpanel
JULY 21, 2023
Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2014. This is the new look and feel that we wound up with How did we get there? What should a website do?
Mixpanel
JULY 21, 2023
Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2014. This is the new look and feel that we wound up with How did we get there? What should a website do?
Intercom, Inc.
DECEMBER 31, 2019
Inspired by Andreessen’s maxim, in 2014 Benedict Evans coined the phrase “ Mobile is eating the world ,” which in retrospect feels like it downplayed just how much our daily lives have become consumed by our smartphones. . It is very possible that no other company has done as much to shape our decade as Jeff Bezos’s behemoth. Rise of mobile.
Intercom, Inc.
SEPTEMBER 15, 2022
I ended up running an experiment-based dissertation where I assessed how emojis could change people’s interpretations of branded messages. Keith Broni: Around 2014, 2015, and 2016, we began to see businesses experiment with emoji in their messaging. And part of that program involved a dissertation.
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