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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

In some cases, growth problems are caused by a limiting spotlight vision, where product organisations continue to focus on the needs of a small segment of users even when it reaches a point where it no longer yields meaningful returns. Just like in theatre, what is visible is what is easy to pay attention to.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

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The “Why” Behind Your Product Roadmap

bpma ProductHub

has a strategy tool that allows users to clearly define the vision; the “why” to your product roadmap. Economist Intelligence Unit, 2013. There is an emerging set of tools to do this and make the linkage between the roadmap, objectives, and strategy more visible to employees. You can learn more here: www.aha.io/product/features/strategy.

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Cultivating a Product Mindset: How “No” became “YES, if…” became “Yes, IF…”

The Product Coalition

The type of person who looks at what exists and finds fulfillment in realizing their vision of what it could be. Many people who seek a product role do so because the idea of what is possible entrances them. Sometimes “If” even sounds a lot like “No”. And that’s okay. References Sklar, M. My Half-Century Creating Disney’s Magic Kingdom.

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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. I’d love to hear a little bit more about how you think about customer led companies and the strategic vision there. Wootric’s vision. Our vision has always been twofold. Short on time?

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Customer Success, Recognized: Gainsight’s Journey to the Gartner® Magic Quadrant™ and What’s Next for CS in 2025

Gainsight

Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. In March 2013, Mehta realized something big was happening. So whats next?

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Petra Wille shares storytelling techniques for product leaders

ProductBoard

Petra Wille is a freelance Product Leadership Coach who’s been helping product teams to boost their skillset and up their game since 2013. ” “Storytelling is a critical skill for product leaders when they need to motivate their teams or bring the wider business on board with their product vision and strategy.”

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