Userpilot
OCTOBER 8, 2021
Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. Launched in 2013, Appcues is the grandfather of the product growth industry. The emergence of the product-led growth strategy. By custom event. By location. By feature tag.
Userpilot
APRIL 8, 2022
Prior to Semrush, Joanna was CEO and co-founder of Prowly, which she founded in 2013. We haven’t done any outbound marketing such as cold leads,” she says, letting us know that you don’t have to utilize every marketing variation. Finding the Product-Market Fit again after Global Expansion with Joanna Drabent.
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Intercom, Inc.
JULY 9, 2020
Atlassian does not have an outbound sales team. But I think if I look back over my career, the update that had the most impact was the Panda update in 2013. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Kevin: Yeah, that’s true.
Userpilot
APRIL 30, 2020
For a prime example of how effective a PLG-based approach can be, consider the massive success Slack has achieved since its inception in 2013. Regarding marketing, your focus will be less on attracting new users through outbound means—and more on keeping new users engaged through various lifecycle marketing tactics.
Userpilot
APRIL 30, 2020
For a prime example of how effective a PLG-based approach can be, consider the massive success Slack has achieved since its inception in 2013. Regarding marketing, your focus will be less on attracting new users through outbound means—and more on keeping new users engaged through various lifecycle marketing tactics.
Business of Software Conference
MAY 21, 2020
There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite. That’s a form of outbound hiring. We copied this approach from Mikey Trafton who talked about in his 2013 BoS talk and it has been really successful for us. Inbound hiring is when the candidate comes to you.
PMLesson's Ace the PM Interview
NOVEMBER 4, 2019
When I interned at Ford in 2013 the automotive industry was on the rebound and in-car infotainment experiences were the next big thing. At Amazon, most PMs are more outbound than inbound and don’t necessarily work as close to engineers at Google, but that tends to change depending on geography as well.
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