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For SaaS companies who want to make sure their customers hit the ground running, it's difficult to avoid the subject of new user onboarding tools. The fact is that coding an onboarding process from scratch is near-impossible for most SaaS businesses, both in terms of cost and in terms of having enough free developers available.
Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the productfeatures they need to learn in order to activate.
Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. That’s a product tour , and you should avoid those.
Rather than drain yourself by doing too many things at once, it’s strongly advisable to focus on one channel and find an agency that specializes in that. Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. Healthy boundaries. Heroic Search.
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