Userpilot

APRIL 8, 2022

Prior to Semrush, Joanna was CEO and co-founder of Prowly, which she founded in 2013. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. Finding the Product-Market Fit again after Global Expansion with Joanna Drabent.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

ProductPlan

APRIL 27, 2021

My company ProductPlan launched our product roadmap platform in 2013 and we baked in product-led growth from the very beginning. Educational focus with inbound marketing. Since we launched in 2013, customers have been able to purchase licenses without contacting us. Product-Led Growth at ProductPlan.

Customer Experience 52

Customer Experience Product Research Inbound Customer Feedback 52

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

Being a PM and interviewing for a PM position are two different things. Have a friend from the company you are applying to peer review your resume so that it’s in line with the company and position. When I interned at Ford in 2013 the automotive industry was on the rebound and in-car infotainment experiences were the next big thing.

Automotive 68

Automotive Product Management Product Manager Technical Review 68

Userpilot

OCTOBER 8, 2021

The product-led growth model has numerous advantages over traditional sales and marketing for many SaaS providers: Lower customer acquisition costs : you don't need to spend a fortune on salaries for large inbound or outbound marketing teams. Launched in 2013, Appcues is the grandfather of the product growth industry. By location.

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

Business of Software Conference

MAY 21, 2020

There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

UX Studio

APRIL 6, 2023

UX studio is a web designing company founded by Dávid Pásztor in 2013. With their branding experts and holistic marketing strategy, B2B companies can improve their brand’s positioning, raise consumer awareness, and expand their market share.

Research Software 52

Research Software User Testing Product Research Data Visualization 52