Ship outcomes, not just features, with the Product Impact Framework
Intercom, Inc.
DECEMBER 10, 2019
To fully understand what such a change in thinking requires, we’ve realized that it’s important to understand what we call the “product impact framework” – the steps of cause and effect that culminate in positive outcomes for the business. Back in 2013, our head of engineering Darragh coined this mantra: Shipping is our heartbeat.
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