The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)
Andrew Chen
MAY 28, 2019
Americans listening weekly to podcasts grew from 7% in 2013 to 22% in 2019. The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization.
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