Driven by Purpose: The Secret Behind Successful Products
The Product Coalition
AUGUST 23, 2023
By the look on the face of the product manager asking me, she didn’t want a canned answer; she was looking for a reason to believe, to rekindle her energy. I knew why the company existed, but I never thought about the purpose behind the product other than the problem it solved for the customer and the value it delivered.
Let's personalize your content