Remove 2013 Remove Branding Remove Naming Remove Outbound
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

Atlassian does not have an outbound sales team. But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. So the pressure must’ve been greater to produce organic leads there.

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Product Service Management as a Growth Lever in your SaaS

Userpilot

As we just said, customer retention is the name of the game for SaaS companies. The low barrier for entry set by PLG companies also leads to increased brand awareness via organic word-of-mouth and other such referrals. Your efforts, in this regard, can be strengthened by the efforts put forth by your customer success team. Acquisition.

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Why Product Needs to Work with Customer Success to Achieve PLG

Userpilot

As we just said, customer retention is the name of the game for SaaS companies. The low barrier for entry set by PLG companies also leads to increased brand awareness via organic word-of-mouth and other such referrals. Your efforts, in this regard, can be strengthened by the efforts put forth by your customer success team. Acquisition.

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

And all of these have brand recognition. There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite. That’s a form of outbound hiring. We copied this approach from Mikey Trafton who talked about in his 2013 BoS talk and it has been really successful for us.