2013 Branding Naming 
The Accidental Product Manager
FEBRUARY 7, 2022
New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty.
Mind the Product
MAY 25, 2018
2013 – Launch as Yimby. JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. The Yimby homepage, 2013.
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Mind the Product
MARCH 2, 2020
Bloom & Wild launched as an online florist in the UK in 2013. We often run competitions and giveaways for our customers and so have a page that we use to collect names, addresses and permission to contact. We’ve also started to see the impact of this change ripple out to other brands. All they had to do was listen.
The Product Coalition
APRIL 7, 2021
Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. Since its inception in 2013, the company has served over 300 clients from around the world.
Gainsight
JANUARY 23, 2025
Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. In March 2013, Mehta realized something big was happening.
The Product Coalition
AUGUST 23, 2023
This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. Fairphone was founded in 2013 to challenge this status quo and prove that a more ethical approach is possible.
Intercom, Inc.
JULY 9, 2020
But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. And that’s resulted in more direct visits from people, but also in more brand searches. We also did a lot of co-marketing.
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