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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The gains made by new brands have not been confined to the prestige niche.

Branding 123
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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Getting social media right isn’t easy, but increasingly it does more than simply increase brand awareness. 70%: of the most used hashtags are branded ( Simply Measured, 2015 ).

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Top Examples of Coronavirus Customer Communication

Alchemer Mobile

The key piece many major brands are missing right now: Listening. Brands need to give customers the opportunity to express these needs and then actually make changes based on that feedback. I think that before jumping on ads, brands need to take action. Have you seen any other brands listening to their customers well?

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What are the Secrets to Enabling Sustainable Growth?

Mind the Product

In 2014, I joined Tapzo to build and grow a mobile app that enabled consumers to chat with a brand and get their issues resolved. We targeted consumers who were searching for customer support from top Indian brands. Onboarding brands took way longer than we anticipated. We got to 500,000 downloads within two months.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

2013 – Launch as Yimby. JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. The Yimby homepage, 2013.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Back in 2013, our head of engineering Darragh coined this mantra: Shipping is our heartbeat. Okay, so now we have our proxy metric – getting brand new customers to log in twice in their first week. But knowing how these steps work is not the same as making it happen, and we think we know why. First some context.