Product Innovation Educators
JANUARY 27, 2025
These case studies demonstrate how organizations can achieve breakthrough results even in traditionally conservative markets. In a market where box cutters were seen as pure commodities, the company identified opportunities for meaningful innovation. It requires a unique approach that goes beyond traditional management techniques.
Product Innovation Educators
AUGUST 10, 2020
The Product Team Performance study has been identifying the characteristics of high-performing teams since 2012. The Guide to the Product Management and Marketing Body of Knowledge, as well as our mutual involvement in PDMA and AIPMM professional associations for product managers.
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Intercom, Inc.
JUNE 19, 2019
And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. We launched the Intercom App Store more than a year ago.
Product Innovation Educators
JULY 6, 2020
In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. 19:48] How have you seen the startup environment change since you published The Startup Owner’s Manual in 2012? After the crash, investors became risk adverse and were looking for product market fit.
Mind the Product
SEPTEMBER 18, 2018
In 2012 we wanted to connect all those communities and share even bigger lessons, so we started a conference in London. Singapore is an historic crossroads and today continues to bridge east and west, north and south, by connecting all of those countries and by sitting at the epicentre of a regional powerhouse market in it’s own right.
Mind the Product
APRIL 16, 2020
While I was living and working in London in 2012, I noticed a recurring problem with paying back friends after a social activity. HSBC’s share of the millennial market had been shrinking for the previous three years. All in all, it took exactly one year from pitch to market launch.
bpma ProductHub
JUNE 12, 2017
Erin McHugh Saif , Senior Product Manager at TIBCO Spotfire, joined the company in 2012 when the cloud offering was new. Erin shared how she used customer focus and analytics every step of the way to optimize the cloud product offering and marketing strategy. She is also involved with user experience design and product marketing.
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