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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Bots have the potential to deliver radical efficiencies to sales and marketing and support teams. Or marketing teams could have tailored, one-on-one, white glove service bots that could hold the hand of users as they started to use your products. Eoghan on the potential for automation to transform customer relationships.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees.

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Localization in Japan: Understanding the ins-and-outs of Japanese Websites

freshtrax

So, you’ve decided to localize your website for the Japanese market. Then, I’ll show examples of brands that have successfully localized for the Japanese economy, market, and audience–examples any brand can follow. For a society that loves to drink tea, how did Nestle, or Nescafe in particular, market coffee?

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Things to Cover in Your Blog Content that Improves User Experience

The Product Coalition

Back then, in the year 2012 to 2015, it used to 300 to 500 words. Types of multimedia content: Images/Infographics Slideshow Videos Podcast Quizzes/Survey: Quizzes and surveys are not only useful to gather data; it helps in content marketing and user engagement. Content Body: Another crucial component of the blog is the content body.

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Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part five I covered Model Market Fit - your model influences the target market and vice versa. Marketo Their market is the enterprise. I went through the ARPU ?

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Product Channel Fit Will Make or Break Your Growth Strategy

Brian Balfour

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Paid Marketing.

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Reorganizing Product Teams

Mironov Consulting

And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there.