Brian Balfour

AUGUST 3, 2017

Marketo Their market is the enterprise. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Plenty of enterprise companies have tried to move down market by making small changes to their pricing or product.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

OCTOBER 29, 2020

And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. We came out of private beta on January 27th, 2012, where we announced that we’d raised a million dollars. And so after a few more years doing that, I left and joined a startup.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

SEPTEMBER 8, 2021

At Slack, she rose through the ranks from an Account Executive to a Senior Enterprise Leader, and by the time she left Slack six years later, their revenue had grown from about $12 million in ARR to more than a billion dollars. By the time that I actually left Slack, I was senior manager of enterprise. Is it true enterprise?

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

MAY 19, 2021

Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Why should your prospects choose you ? Social Media.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Business of Software Conference

JULY 26, 2016

Bill Janeway: The Rise & Fall Of Enterprise Software. Rita Gunter McGrath & Mike Sikorsky: Alarming The Enterprise – Software-Driven Inflection Points. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Unfinished Business… Talks from BoS USA 2012.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70