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Why Your ‘Brilliant’ Technology Fails To Have Impact | Tom Adeyoola, Metail | BoS Europe 2018

Business of Software Conference

Some friends of mine went off and did the same thing a few years later and successfully floated their business in 2012 for 500 million. It was I think the biggest startup in corporate history at the time. And went from no launch in November 2011 to launching with Tesco February 2012, which saved us, completely saved us.