Case Study: Launching PayMe from HSBC
Mind the Product
APRIL 16, 2020
While I was living and working in London in 2012, I noticed a recurring problem with paying back friends after a social activity. However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. PayMe surpassed 1 million users, just 17 months after launch. Conclusion.
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