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Product Strategy as a System

Roman Pichler

A great way to discover an effective product strategy is to capture your initial ideas, using a tool like my Product Vision Board , and then systematically correct and refine them. 6] I created the board back in 2011 to offer a simple yet effective way to capture the vision and strategy of a product.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Sensing an opportunity, they switched their focus and Intercom was born – the app was released in private beta in July and the company was founded in August, 2011. Eoghan describes the original vision behind Intercom. We have a big product vision, and we are audacious. Inventing, and reinventing, the Business Messenger.

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The “Why” Behind Your Product Roadmap

bpma ProductHub

has a strategy tool that allows users to clearly define the vision; the “why” to your product roadmap. 10 Reasons Why Strategic Plans Fail, Aileron, November 30, 2011. There is an emerging set of tools to do this and make the linkage between the roadmap, objectives, and strategy more visible to employees. product/features/strategy.

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What we learned moving sales and product upmarket together

Intercom, Inc.

In 2011 Marc Andreessen declared that software is eating the world. How can salespeople give a voice to what’s happening in the market while respecting the long-term product vision ? Here’s how we did it with a few lessons we learned along the way. Trial and error: adding sales input to the product roadmap.

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The Evolution of Github: A Revolution in Code Collaboration

The Product Coalition

Empowering coders to shape the future.  — GitHub’s Vision Statement Innovative Features and User-Centric Design: Redefining Collaboration As GitHub continued to expand its footprint, it introduced a bunch of innovative features and design enhancements to cater to the evolving needs of developers and teams worldwide.

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Why Drawing Maps Sharpens Your Thinking

Product Talk

Maps are also used to communicate a vision or a plan. In The Greatest Grid: The Master Plan of Manhattan, the map is described: “It [the Manhattan grid] was that truly rare thing: an enduring vision conceived sold and executed as a map.” They help us tell a story, to share a vision , and they inspire action.

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A note from Eoghan McCabe

Intercom, Inc.

First, for those who don’t know me, I started this company in 2011 with Des, Ciaran Lee, and David Barrett, and ran it as CEO until 2020 when I decided to move to the chairman role and asked Karen to be CEO. I have a very specific vision for what we need to be and what we need to do to get there. Here’s a summary of what I had to say.

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