Remove 2011 Remove Messaging Remove Weak Development Team
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Product Failure is An Opportunity

The Product Coalition

Pivoting done well means the team doesn’t lose direction and can build on the insights for new product development. The product team discovered that visitors mostly used the video upload feature and stripped down all other features over time. The game “Glitch” was the first product launched in 2011.

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Nir Eyal on designing healthy habits – and the psychology behind them

Intercom, Inc.

I hosted Nir on our podcast to learn how to create healthy habits, how to avoid bad ones, what questions thoughtful product designers should be asking themselves, and much more. Here are five quick takeaways: We have good habits and bad habits , which are very different from addictions. For me, that was a bad habit.

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Slack’s Ceci Stallsmith on marketing your product platform

Intercom, Inc.

When it comes to platform strategy, Ceci’s experience is unparalleled, having worked at Box as part of their founding platform team before later joining Slack in 2015 to found the platform marketing team there. If there’s customer adoption , developers generally will come. Measuring platform success is complicated.

Marketing 217
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Customer retention is the new conversion

Intercom, Inc.

We developed all these tips and tricks that would help us optimize what happens when they land. Intercom has grown like a weed since I’ve been involved, which is August 15, 2011, our incorporation date. Meanwhile you have your product team working on some awesome stuff that users are never going to bump into.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

Think about what you could be doing to bring more diversity into your teams and be more inclusive as a company, and go actively out of your way in order to achieve set goals. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss. Be open-minded. If not now, then when?”

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Userpilot markets new features to existing users with in-app messages. Run product experiments and analyze results.

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Some Practical Tools For Stakeholder Management

BrainMates

This blog was originally written in 2011 and updated in September 2019. Without the involvement of stakeholders, ideas simply remain ideas and it’s nearly impossible to successfully develop and launch products. Alone, or in a team, list potential stakeholders as well as: Their interests. Adrienne Tan. Stakeholder identification.