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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Sensing an opportunity, they switched their focus and Intercom was born – the app was released in private beta in July and the company was founded in August, 2011. It’s hard to recall now, but before Intercom released the world’s first in-app messenger in 2011, the chat bubble was not a ubiquitous feature of apps or websites.

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How Can Product Managers Reduce Cognitive Load To Increase Feature Adoption?

Mind the Product

If you ensure consistency in language, tone, and design throughout the interface, it’s easier for the consumer to focus on your main message, and you should eliminate unnecessary tasks to hold your audience’s attention. The notification also includes a link for more detailed instructions, so the message is concise and to the point.

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Paving the Cow Path and Other Stories by Simon Cross

Mind the Product

Its first version shipped in August 2011 and didn’t have the growth curve that the company had expected, according to Cross. Because users were messaging from a phone their expectation of the product was based on SMS, and they were expecting their phone to buzz immediately.

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Customer retention is the new conversion

Intercom, Inc.

But we’ve learned as much as can be learned about home page conversion in my mind, and that prompted this tweet by a guy called Benedict Evans , who make a point that a cool new messaging app can launch today, and within a few days, it can get a million users. A cool new messaging app getting to 1m users is the new normal.

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4 Challenges Every Growing SaaS Business Will Face: Lessons from Micha? Sadowski of Brand24

Userpilot

Using an app like Userpilot , you can customize your onboarding flows and use in-app messaging to drive product adoption and cut down on that frustration. The best cold messages do these 3 things: Personalize it with the reason why you’re reaching out to them. And it was time-consuming. “I Say what’s in it for them.

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Customer retention is the new conversion

Intercom, Inc.

What you realize is today there are dozens of ways to get your first hundred, your first thousand, your first ten thousand, or even your first million users, so much so that Benedict Evans tweeted: A cool new messaging app getting to 1m users is the new normal. Keeping them, and getting to 100m, is the question. The second business is Slack.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Userpilot markets new features to existing users with in-app messages. Run product experiments and analyze results.