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Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "How do I hire a Chief Product Officer?
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In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. All of a sudden, we start to talk through what’s wrong with the notch, and then talk about what else was going on, and I learn that he actually needed to build an Android app.
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