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This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why ProductMarket Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. The channel does not mold to the product.
The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. So we quickly had to build the product out and get actual users up and running. We incorporated in San Francisco on August 15th, 2011, I think.
The difference between these two are not the common mantras of build a great product, productmarket fit is the only thing that matters, or growth hacking. As a result they've differentiated their product on “All In One” since thats what mid-market customers care about. This leads to teams ignoring the other fits.
Having a good customer success team can ensure long-term, sustainable business growth while a bad one could wreck the reputation of your SaaS product. Oracle’s 2011 CEI report found that 86% of buyers are willing to pay more for a product if they have a better customer experience. Churn rate. Customer stickiness score.
For those of you that don’t know, DataSift launched efficiently in end of 2011 with a proposition that was pretty hearty. We also drove a huge amount of inbound. This is a B2B product. But let me tell a bit about DataSift and where we started. We were partnered with the world’s social networks. We had high relevance.
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Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of InboundMarketing. Talks from BoS USA 2011. Talks from BoS EU 2014.
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