Remove 2011 Remove Inbound Remove Product Marketing
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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

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Product Channel Fit Will Make or Break Your Growth Strategy

Brian Balfour

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. The channel does not mold to the product.

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Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. As a result they've differentiated their product on “All In One” since thats what mid-market customers care about. This leads to teams ignoring the other fits.

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The Ultimate Guide to SaaS Customer Success in 2022

Userpilot

Having a good customer success team can ensure long-term, sustainable business growth while a bad one could wreck the reputation of your SaaS product. Oracle’s 2011 CEI report found that 86% of buyers are willing to pay more for a product if they have a better customer experience. Churn rate. Customer stickiness score.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. So we quickly had to build the product out and get actual users up and running. We incorporated in San Francisco on August 15th, 2011, I think.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

And I’d like to talk you through some of the trends we’ve observed since 2011 and some of the beliefs that underpin what we build in Intercom. We built the first Business Messenger in 2011 because we saw so many new requirements emerge. We’re seeing a shift towards designing for end user productivity.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Talks from BoS USA 2011. Talks from BoS EU 2014.