Intercom, Inc.

AUGUST 25, 2021

Sensing an opportunity, they switched their focus and Intercom was born – the app was released in private beta in July and the company was founded in August, 2011. It’s hard to recall now, but before Intercom released the world’s first in-app messenger in 2011, the chat bubble was not a ubiquitous feature of apps or websites.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Brian Balfour

JULY 12, 2017

LinkedIn is the perfect example where over time they've achieve Product Channel Fit with Virality, UGC SEO, and different forms of Inbound and Outbound Sales. Old Channels Get Killed Off In late 2011 Pinterest hit an inflection point and their growth started to take off. The channel does not mold to the product.

User Testing 90

User Testing Strategy Product Research Outbound 90

Brian Balfour

AUGUST 3, 2017

Because of that, they use Outbound Sales to sell (Product Channel Fit). Because they use Outbound Sales they must have High ACV's to support the channel (Channel Model Fit). Since the product still requires a fair amount of setup and education to work they use Inbound Sales (Content) and Channel Partnerships (Product Channel Fit).

Marketing 57

Marketing User Testing Outbound Reporting Tools 57