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A Decade of Product Management

Melissa Perri

Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "How do I hire a Chief Product Officer?

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The decade software ate the world

Intercom, Inc.

It was in August 2011 that Marc Andreessen coined the famous phrase “ Software is eating the world ” in a Wall Street Journal op-ed. Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services.

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Scaling from 60 to 1,000 People

Mind the Product

TransferWise was formed in 2011 out of frustration with the expense of sending money overseas. Unlike the banks, we display our fee upfront and deduct it before currency conversion. We use the mid-market exchange provided by Reuters with no mark-up, so there are no nasty surprises for customers. We’re happy to boast that the service [.].

Banking 226
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How internal product teams drive growth at Wise

Mind the Product

Since its founding in 2011, Wise has disrupted the traditional foreign exchange market. Wise (formerly known as TransferWise) is a leading technology company specialising in moving and managing the world’s money. It has grown to over 5,500 employees and has served 12.8 million active customers in the last financial year.

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How Duolingo uses AI to enhance its user experience

Mind the Product

Digital learning app Duolingo has been on a hypergrowth journey since it was founded in 2011, and now over 20 million active users worldwide. We caught up with Edwin Bodge, Principal Product Manager at Duolingo, to learn more about its product strategy, how AI has helped, and where the product is heading next.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Sensing an opportunity, they switched their focus and Intercom was born – the app was released in private beta in July and the company was founded in August, 2011. It’s hard to recall now, but before Intercom released the world’s first in-app messenger in 2011, the chat bubble was not a ubiquitous feature of apps or websites.

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Startup marketing: strategies for year one

Intercom, Inc.

In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. If you read an Intercom blog post or met me at a conference around 2011-12, you probably received an email from me at some point. Pitching your product.

Startups 201