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6 Ways Your Business can Benefit from Negative Reviews

Alchemer Mobile

Not only did the company respond to each and every message across different social media channels, it also provided their customers with immediate help by paying for replacement vehicles and covering the other expenses incurred as a result of the issues they had with their cars. Leverage Complaints in Your Content Marketing Strategy.

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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

Developer marketing is a set of strategies and tactics designed to connect, attract, and incentivize developers to adopt your product. Developer marketing is a set of strategies designed to connect, attract, and incentivize developers to adopt your product. million from 2010. Let’s get started! What is developer marketing?

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Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

Revulytics

Easy-to-use dashboards let you align product and marketing strategies. Take a quick look at our Product Tour for a high-level overview of the different reports available (you can also sign up for a Free Trial and then explore our demo data set in more depth). In-App Messaging You May Not Have Expected.

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Two Powerhouses, One Vision: How Northpass and Gainsight Will Shape the Future of Digital Customer Education

Gainsight

The Beginning In 2010, seeds were planted for what would become Northpass. Within months of optimizing our positioning and messaging, we saw an immediate increase in demand for our platform from ideal customers: Customer success leaders at mid-sized and enterprise tech companies. At that time, I was running a SaaS company.

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What the SaaS Collapse Means for Every Leader

Gainsight

These often require a completely different set of strategies. First, messaging must be tweaked to be aligned to customer challenges and opportunities. One way to balance things is to consider shifting new logo sales and marketing dollars into R&D, specifically toward product-led growth (PLG) strategies.