Small Cosmetic Brand Product Managers Are Changing The Business
The Accidental Product Manager
FEBRUARY 7, 2022
From 2010 to 2015, the 10 largest prestige brands dropped in their market share to 40% from 46%. For an idea of the inroads new brands have made, look at the prestige end of the cosmetics market—a $78 billion chunk that encompasses brands not typically sold at drugstores, such as Shiseido and Clinique.
Let's personalize your content