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That means your focus should be on building the right customer profile and developing precise messaging to reach them. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Is it transitioning from inbound to outbound sales? What are the biggest areas where they’re struggling?
And so when that plane landed on the Hudson River back in 2009, the news broke on our website called TweetMeme. We also drove a huge amount of inbound. We didn’t start with this proposition. We actually started with a proposition to build a news site that was powered by Twitter. We had high relevance. This is a B2B product.
Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Talks from BoS USA 2009. Isa Watson: Making Workplaces Work For Humans. Rahul Vohra: The Product-Market Fit Engine.
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