479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez
Product Innovation Educators
MARCH 4, 2024
5:15] What did market research show about why consumers were switching to non-alcoholic beverages? In 2008, the Boomer generation reached an age where there was some decline in preference for beer. Our approach was to offer consumers a unique point of difference compared with what exists in the market. Pace yourself. [15:31]
Let's personalize your content