2008 Branding CTO 
Mind the Product
OCTOBER 18, 2016
There was initially huge resistance to Adwords at Google – from engineering, because they worked hard to provide relevant results, and from sales, who were selling key words to big brands and who were legitimately nervous about cannibalization. In 2008 25m people watched American Idol twice a week, with great audience engagement.
The Product Coalition
JULY 17, 2018
WillowTree Image Source: Willow Tree Apps About the agency: WillowTree has been building apps since 2008, when three of them started building apps “the day the iOS SDK was released”. Dave Weiss, CTO BabyCenter LLC, Johnson & Johnson “The biggest success for us was having WillowTree take over the app.”? —?Vice
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svpg
SEPTEMBER 30, 2016
The new sales team, under Omid Kordistani, was off to a strong start selling keywords to large brands and placing the results at the top of the search results, highlighted as an ad, but still very prominent, much in the style that had been done in search results at other companies, including at Netscape where Omid came from.
Business of Software Conference
FEBRUARY 16, 2021
But back, but yeah, I mean, back-to-back in like 2007-2008 timeframe, I actually acquired a small ad network. 41:55 Mark: I think I think April’s got shares in KallQwik or something, the number ended up changing their name and changing their branding and as part of a much bigger as much, much bigger thing I think is, is scary.
Business of Software Conference
MARCH 11, 2020
DC : Probably one that’s not even officially a start up but I started a nice thing called ghost story and which is a browser plugin privacy browser plugin and I started that in 2008. So I think in this phase you have to build a brand. Like what does a brand mean? I don’t know.
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