The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)
Andrew Chen
MAY 28, 2019
In 2007, the first iPhone was introduced, but it wouldn’t be until 2012 that Apple created the Podcasts app. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads.
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