What is Engineering as Marketing and How Can It Help You Drive Product Growth
Userpilot
AUGUST 29, 2022
Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. It’s a free tool that HubSpot launched in 2007 that scores your website based on factors like speed, SEO, mobile-friendliness, and security. Engineering as marketing example #5: Wix’s business name generator.
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