The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)
Andrew Chen
MAY 28, 2019
In 2007, the first iPhone was introduced, but it wouldn’t be until 2012 that Apple created the Podcasts app. The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. Another monetization mechanism that companies are experimenting with is branded content.
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