Intercom, Inc.
DECEMBER 31, 2019
And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is…This shift moves us from brand promiscuity to brand loyalty.”. From movies and TV to music, we now live in a cloud-enabled, subscription-based streaming wonderland.
Intercom, Inc.
JUNE 28, 2018
When I moved to Silicon Valley in 2007, self-serve software was all the rage. The other downside to focusing only on the self-serve model is that you miss out on genuine opportunities to build a distinctive brand in a crowded market. They care about our product and brand, and that’s a real competitive advantage for us.
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Mind the Product
APRIL 27, 2018
A Twitter user used it in 2007 as a way to track conversations when he tweeted at some of his friends. People responded very positively when it was a more branded experience. However, making it a more branded experience invited the possibility of the conversation drifting off into nonsensical areas.
Andrew Chen
FEBRUARY 26, 2024
This is advice I’ve been giving to people for years, and it’s shaped by my own experience — after all, I moved to the Bay Area in 2007 and it completely changed my life. In 2007 this was cutting edge at a time when product success was often measured by vanity metrics such as the total registrations for a product.
Product Talk
MARCH 30, 2016
” She said, “I didn’t, but they were a brand I liked and they were on sale.” She thinks she buys a pair of jeans based on fit, but brand loyalty and price (or getting a good deal) were more important when it came time to make a purchase. ” What’s the difference between each of her responses?
The Product Coalition
AUGUST 9, 2020
Since 2004, the company has delivered services for startups and already world-famous brands. Established in 2007, it has already shipped 300+ projects for clients from 27 countries. They provide high-quality web and mobile app development for SMBs and enterprises all over the globe. El Passion Min.
Intercom, Inc.
NOVEMBER 14, 2019
As a brand new company, you might engage in plenty of initiatives that are inherently un-scalable – because there’s no better way to nurture customer love than through a personal relationship. But what happens when you hit hockey-stick growth, and you’re no longer able to connect with individuals on a one-to-one basis?
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