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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

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Run Less Software

Intercom, Inc.

The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general.

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

His early research involved a simple but powerful method: asking customers to compare products. Ulwick introduced the opportunity algorithm in a 2002 Harvard Business Review article. A key principle of ODI is keeping customers focused on their problems, not potential solutions. “What makes Product A better than Product B?”

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Understanding Product-Market Fit: A Guide for New Product Managers

The Product Coalition

If you don’t do your research, and understand how your product fits into the market (see what we did there?) The Amazon Fire Phone (2014) In the early to mid-2010s, it seemed like Amazon really were on fire with their tech offering. Reviews were brutal, causing the company to lose a speculated $170 million. So let’s dive in.

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Design Challenges: Designers Demand Reform as Unfair Tasks Miss the Mark (part I)

UX Planet

Alternative assessment methods, such as portfolio reviews, collaborative discussions are presented as more promising avenues for assess the candidate and promoting inclusivity in the hiring process. Conducting an audit of a web app or a mobile app ( generally an heuristic analysis ) B.

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5 Machine Learning Lessons for Product Managers

Mind the Product

But with machine learning the solution itself is so exciting and novel that it’s tempting to forget to ask yourself why you need it in the first place. An ML system would probably catch more mistakes but would be far more expensive to build. It’s actually a great way to think about a zero state for your product.

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Three Product Strategy Tools to Use in Your Next PM Interview

PMLesson's Ace the PM Interview

These strategy tools will help you find the answers in a logical manner. A useful measure of how good a strategy tool is, and perhaps how well you are using it, is it's ability to help you predict what competitors may do next, or what your next action should be to counter competition.