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507: Navigating the second product problem – with Greg Coticchia

Product Innovation Educators

The discussion focuses on the challenges and strategies involved in expanding from a single product to multiple products. This episode features an in-depth conversation with Greg Coticchia, CEO of SE Healthcare and product management expert.

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What Makes Amazon’s Product Strategy So Sticky?

ProductPlan

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

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Three Product Strategy Tools to Use in Your Next PM Interview

PMLesson's Ace the PM Interview

Overview A good product manager must mix a strategic awareness of his/her company and its overall position in the market, together with a strategy of how their own product will compete. They then have to switch gears and make the strategy happen in practice – that is part of the challenge of being a product manager!

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Climbing the Product Management Career Ladder

bpma ProductHub

There are a multitude of new roles that encompass broader responsibilities and get product managers and marketers out of the day-to-day grind. Product strategy managers, market segment managers, solution marketing managers, and portfolio managers, to name a few. But a product perspective doesn’t matter at this level.

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation.

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Where Does Product Management Fit?

Product Management Unpacked

I believe that an effective product management organization defines ‘WHAT’ the product is or will do and engineering /development defines ‘HOW’ it will do it. Together they decide when, based on resources, strategy, etc. I see product management reduced to a gopher for development and a clean-up function.

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5 Machine Learning Lessons for Product Managers

Mind the Product

In 2006 Netflix organised a $1,000,000 competition to improve its recommendations: the goal was to improve the predictions of how many stars a user would give to a particular movie. Moreover, it’s not only changes in these components that might affect you.