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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia.

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Here’s how to develop the most successful user stories

bpma ProductHub

Much of John’s success can be attributed to his extensive operations experience in senior management positions in software companies, healthcare, distribution and retail. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 – 2010. LinkedIn | Company Website | Company Twitter.

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” By positioning its product as a solution to a common problem, Expensify resonated with many companies and has become the expense solution for over 60,000 companies worldwide.

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From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

It makes the transition easier, keeps you in your comfort zone and positions you for a wider variety of career options over the long term. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 – 2010. Know Your Comfort Zone. Here’s the deal.

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Saying Goodbye

The Product Bistro

this time in conjunction with the 2006 Strategic Thinking exercise. Unless the place was a disaster, focus on the positives. Probably the nicest room I ever stayed in (and ever will!) That was a fun week. Wrong clothes too. Teambuilding event in Tucson – Cart racing (again?!?) Nothing like beating Joe Glancy in the final race.

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Top 75+ Resources for Product Managers

Sachin Rekhi

Spool Babe Ruth and Feature Lists - Ken Norton Using The Kano Model To Prioritize Product Development - Martin Eriksson Position, Position, Position! Themes: A Small Change to Product Roadmaps with Large Effects - Jared M.

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2019 Goals Gone off the Rails? 3 Ways to get Back on Track

Mind the Product

Are you moving towards a positive outcome, or away from a negative one? Research into Approach goals and Avoidance goals shows that if we frame our goals as a positive (Approach), we have a better chance of success and feeling positive about the experience. Are they working towards something positive? Stober & A.

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