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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia.

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Here’s how to develop the most successful user stories

bpma ProductHub

Much of John’s success can be attributed to his extensive operations experience in senior management positions in software companies, healthcare, distribution and retail. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 – 2010. LinkedIn | Company Website | Company Twitter.

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From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

It makes the transition easier, keeps you in your comfort zone and positions you for a wider variety of career options over the long term. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 – 2010. Know Your Comfort Zone. Here’s the deal.

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Saying Goodbye

The Product Bistro

this time in conjunction with the 2006 Strategic Thinking exercise. Unless the place was a disaster, focus on the positives. Probably the nicest room I ever stayed in (and ever will!) That was a fun week. Wrong clothes too. Teambuilding event in Tucson – Cart racing (again?!?) Nothing like beating Joe Glancy in the final race.

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2019 Goals Gone off the Rails? 3 Ways to get Back on Track

Mind the Product

Are you moving towards a positive outcome, or away from a negative one? Research into Approach goals and Avoidance goals shows that if we frame our goals as a positive (Approach), we have a better chance of success and feeling positive about the experience. Are they working towards something positive? Stober & A.

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Climbing the Product Management Career Ladder

bpma ProductHub

The definition of “strategic” is about results: delivering solutions that have strategic value to the customer, which in turn delivers strategic value to your organization in the form of growth, profitability and competitive position. Proficientz proudly sponsors ProductCamp conferences worldwide.

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5 Machine Learning Lessons for Product Managers

Mind the Product

For example, SEO is a way to “game” search algorithms and create content that would be shown on the first position in SERP. In 2006 Netflix organised a $1,000,000 competition to improve its recommendations: the goal was to improve the predictions of how many stars a user would give to a particular movie. What can we do about that?