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Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.
HubSpot defines inbound marketing this way: “Since 2006, inbound marketing has been the most effective marketing method for doing business online. With that, a company cannot possibly publish content with their customer’s interests because, well…they aren’t their customers yet. - “Convert, close, and delight over time.”?—?Depending
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