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Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. This was one of the defining moments that inspired the creation of HubSpot back in 2006.
HubSpot defines inbound marketing this way: “Since 2006, inbound marketing has been the most effective marketing method for doing business online. Research and identify the target audience 4. You write blogs and PUBLISH them, you create forms and PUBLISH them. Identify the objective (And there can only be one objective. Brainstorm 8.
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