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507: Navigating the second product problem – with Greg Coticchia

Product Innovation Educators

Earlier in his career, Greg was a prolific entrepreneur, participating in fourteen startups (founding four) and holding executive roles in organizations ranging from startups to billion-dollar enterprises. His book, Start Your Startup Right , is available on Amazon.

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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation. Yet, it’s a double-edged sword.

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Product Management is on the up-and-up – why now?

BrainMates

Product Managers are in short supply – named as one of just five key roles in the Startup Talent Gap report released in July 2018 by start-up peak body StartupAUS in collaboration with Microsoft, the University of Technology Sydney and Google – alongside coders, startup-focused sales roles, user experience designers, and data scientists.

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Technology Transformation – Adobe Lightroom

The Product Bistro

Lightroom (LR), or its official name, “Photoshop Lightroom” began as a public beta of a Mac only software in early 2006, was a response to Apple’s “Aperture” program targeted at professional photographers. The Origins. You can’t wait until you have a perfect product to begin the launch and transition.

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5 Machine Learning Lessons for Product Managers

Mind the Product

According to Crunchbase, in 2018 there were 5,000 startups relying on machine learning for their main and ancillary applications, products, and services. Which would you prefer: one where a barista knows your name and your favourite drink and your favourite music is playing, or one where everything is made for an average customer?

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What Makes Amazon’s Product Strategy So Sticky?

ProductPlan

How did this upstart go from a novel e-commerce bookseller to a household name and abroad? Then in 2006, Amazon added AWS to the product mix. The name comes from the idea that no team should be so big that two pizzas couldn’t feed everyone. Amazon’s Product Strategy: A Customer-Centric Company Built on Day 1 Startup Culture.

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Product Discovery Anti-Patterns Leading to Failure

The Product Coalition

Scrum’s Achilles Heel: Product Discovery In the attempt to fill Scrum’s product discovery void, product delivery organizations regularly turn to other agile frameworks like lean UX, jobs-to-be-done, lean startup, design thinking, design sprint?—?just just to name a few. you name it. Idea is worth nothing; execution is.”