2006 Naming Product Strategy 
bpma ProductHub
NOVEMBER 21, 2016
There are a multitude of new roles that encompass broader responsibilities and get product managers and marketers out of the day-to-day grind. Product strategy managers, market segment managers, solution marketing managers, and portfolio managers, to name a few. What utility wouldn’t love that?
ProductPlan
SEPTEMBER 8, 2021
How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.
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Product Management Unpacked
AUGUST 8, 2018
I see product management reduced to a gopher for development and a clean-up function. Product management under sales. When I joined a company in 2006 to run product management (as a CMO), the VP of sales would meet with the product managers every Monday morning to make new feature requests per what sales had sold the week before.
Mind the Product
AUGUST 19, 2019
Which would you prefer: one where a barista knows your name and your favourite drink and your favourite music is playing, or one where everything is made for an average customer? Imagine that you’re going to a coffee shop. Moreover, it’s not only changes in these components that might affect you.
Product Innovation Educators
SEPTEMBER 23, 2024
Employees who have been with the company for a long time may find it difficult to adapt to new directions, especially if they’ve been successful with the original product. Additionally, he was named a Distinguished Graduate of the University of Pittsburgh’s Katz School of Business in 2006 and the Swanson School of Engineering in 2023.
ProductPlan
APRIL 4, 2019
He abandoned plans for a PhD and instead worked as an engineer and product manager at Applied Materials before getting his MBA from the Wharton School at the University of Pennsylvania, graduating with an MBA. He then joined Google in 2004, and 11 years later found himself named CEO as part of the Alphabet reorganization of the firm.
Intercom, Inc.
FEBRUARY 7, 2019
How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? And they would name a bunch of software, but they’d use Docs and Sheets to do just about everything. Do you see things differently?
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