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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

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Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform

Alchemer Mobile

January 4, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. Alchemer’s broader experience management platform allows those same respondents to provide deeper feedback.

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Here’s how to develop the most successful user stories

bpma ProductHub

Remember, the precision and quality of your requirements must be properly researched, assimilated and presented to engineering in an actionable way to guarantee success. To quote another icon of business, Steve Job said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”

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Overcoming Cognitive Biases That Reduce Feature Adoption

Mind the Product

App developers, marketers, and designers often have to overcome psychological barriers that prevent users from changing their habits and adopting new behaviors. It can be a challenge to get consumers to change their behavior once they’ve formed habits while completing tasks on your app. Momentum Behavior.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.

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Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

Revulytics

The Telerik Platform is retiring on May 10, 2018 (“retiring products that have served their purpose”). This leaves users of Telerik Analytics (formerly EQATEC Analytics) in a bit of a jam as they seek an alternative software usage analytics platform. Platform Support and Easy Integration You Need.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Move away from this concept and toward the idea of a flywheel instead: feeding energy back into the system instead of success rates diminishing over time. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. Source: HubSpot Research.