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Run Less Software

Intercom, Inc.

The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general.

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Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform

Alchemer Mobile

January 4, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. Alchemer’s broader experience management platform allows those same respondents to provide deeper feedback.

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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

His early research involved a simple but powerful method: asking customers to compare products. A key principle of ODI is keeping customers focused on their problems, not potential solutions. This ensures that the research captures genuine needs rather than preconceived ideas about products. It’s been about 93.5%

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Here’s how to develop the most successful user stories

bpma ProductHub

Remember, the precision and quality of your requirements must be properly researched, assimilated and presented to engineering in an actionable way to guarantee success. To quote another icon of business, Steve Job said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”

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Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Move away from this concept and toward the idea of a flywheel instead: feeding energy back into the system instead of success rates diminishing over time. Michael: Most people listening probably think of HubSpot as this inbound marketing company. Then a few years back we started building a CRM, which has done really well in the market.