2006 Marketing Positioning Product Strategy 
The Product Coalition
DECEMBER 11, 2023
Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation.
Sachin Rekhi
JUNE 25, 2017
Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy. A compelling strategy details exactly how you'll dominate your market and is constantly refined until you find product/market fit.
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Product Management Unpacked
AUGUST 8, 2018
Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.
The Product Coalition
JULY 10, 2020
While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority. of the browser market.
ProductPlan
APRIL 4, 2019
But before we dissect this pivotal moment in Google’s history and how Pichai used it to propel Google into completely new markets—and himself up the corporate ladder—let’s step back and review how he even got to that position. Life before Google.
The Product Coalition
FEBRUARY 5, 2019
29 Product Leaders You Must Follow Julie Zhuo is Product Design VP at Facebook. She studied Computer Science at Stanford and joined the company in its early stages, way back in 2006. Starting as a Product Designer, she then became Manager, Director and finally VP. April Underwood is Chief Product Officer at Slack.
ProductPlan
SEPTEMBER 8, 2021
How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.
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