The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. Then a few years back we started building a CRM, which has done really well in the market.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

Intercom, Inc.

FEBRUARY 7, 2019

You think about things like databases or search engines or social networks or messaging tools. Just yesterday, someone in the product marketing team shared a Coda doc with me that’s acting as the entire project plan and content repository for another whole of our marketing site we’re working on.

Feedback Software 171

Feedback Software Reporting Tools User Testing Data Visualization 171

Intercom, Inc.

OCTOBER 29, 2020

I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design. So huge, huge growth during that time. What fuelled your desire to go smaller? Or what are you?”

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Revulytics

JANUARY 30, 2018

Easy-to-use dashboards let you align product and marketing strategies. In-App Messaging You May Not Have Expected. ReachOut functionality lets you take advantage of all of the data you have collected about a user to deliver contextually relevant in-application messages to your users. Metrics and Reporting You Expect (and More).

Analytic Tools 59

Analytic Tools Data Visualization Reporting Tools Research Software 59

ProductPlan

AUGUST 27, 2019

She said it: “I’ve seen so many really beautiful, useful products with exactly the same use case and target market. It’s evident that past that bar, only go-to-market matters.”. Who is she: Julie went from being the first intern at Facebook in 2006 to its VP of product design. Julie Zhuo @joulee.

Product Research 80

Product Research Research Software Entertainment Education 80

Userpilot

MARCH 11, 2020

Chances are this is ancient history for you and you don’t – but if you joined around the years 2006-2008, your relationship with Facebook probably started from an email with the following subject line: [Name of your friend] invited you to join Facebook! Designers will need different aspects of Notion than marketers.

Customer Experience 17

Customer Experience User Testing Dashboard Events 17

Userpilot

MAY 25, 2021

There has never been a larger growing market for microvideos than the one we see today. 81% of businesses use video as a marketing tool. Marketing microvideos. This is a classic marketing blunder — you don’t want to find yourself giving a boring product tour on your home page. When is it better not to use a microvideo?

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Product Talk

FEBRUARY 8, 2017

By 2004, Microsoft was already announcing that they didn’t want to support it anymore, and by 2006 they ended support for it. The opportunities we choose to go after are what differentiate us in our market. This is one of Microsoft’s worst products. It was their follow-up to Windows 98. It was launched in June of 2000.

Product Research 100

Product Research Research Software User Testing Reporting Tools 100

Business of Software Conference

MARCH 30, 2021

And we’ve never wanted to be the biggest conference in the world, I guess there was that sort of slight reacting to market demand. And I’ve had messages from people who’ve read it at very difficult or watched it at very difficult times in their life, and it saved lives without over stating it. Kirk Baillie.

Weak Development Team 52

Weak Development Team Feedback Software Events Customer Experience 52