Mind the Product

JANUARY 30, 2020

App developers, marketers, and designers often have to overcome psychological barriers that prevent users from changing their habits and adopting new behaviors. We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. Momentum Behavior.

Customer Experience 221

Customer Experience User Testing Research Software UX 221

bpma ProductHub

SEPTEMBER 6, 2016

Of all roles that touch the product, engineers are the furthest removed from the market and the customers. The more technical product knowledge you have, the more you see the market and the needs of your target customers through the lens of the product. Contributed by John Mansour. Here’s why. Make the Transition in Two Steps.

Engineering 150

Engineering Product Management Product Manager Management 150

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

User Testing 79

User Testing Technical Review Product Marketing Product Research 79

The Product Bistro

DECEMBER 11, 2018

Market survey work with the Nanobio team, working on the nanomaterials characterization. SP9900 – Market validation. Great product, too bad it came online just as the global market for semiconductors caught pneumonia. this time in conjunction with the 2006 Strategic Thinking exercise. Meeting with Dow and others.

Sales Training 195

Sales Training Travel Customer Experience Messaging 195

Intercom, Inc.

APRIL 26, 2022

Prior to that, Eileen was President of Time Magazine, President of Time Interactive and General Manager of Fortune.

Magazine 118

Magazine Research Software Healthcare Leadership 118

bpma ProductHub

NOVEMBER 21, 2016

When the product management/marketing profession was in its childhood, upward mobility options were few: director and VP. There are a multitude of new roles that encompass broader responsibilities and get product managers and marketers out of the day-to-day grind. If so, why, and what’s the relative value in each market segment?

Product Management 150

Product Management Product Manager Customer Experience Healthcare 150

freshtrax

MAY 26, 2021

At btrax, we typically talk to two types of people when discussing Japanese market opportunities. Those who understand the landscape of the Japanese market and need to create a strategy specific to Japan. Today, we will not go into the specifics of the Japanese market. After 12 years, IKEA decided to leave the market.

User Testing 131

User Testing Customer Feedback Customer Experience Product Research 131

The Product Bistro

MARCH 3, 2018

Primarily a software related issue (although there are architecture transitions in hardware that are thorny too), the point when an old architecture is holding you back, and market forces are driving the discussion in your market space, a clean rewrite is what is required. The Origins. The Problem Statement.

Feedback Software 170

Feedback Software Technology Artificial Inteligence Customer Experience 170

The Product Coalition

NOVEMBER 7, 2022

I grew up on all its handhelds and home consoles, starting with the original DS back in 2006. You’d forget that there’s a whole market for this space. The Nintendo Switch is one of the many primary mainstream consoles which contribute to these rising numbers; for good reason. I’m a massive Switch fan.

Customer Experience 132

Customer Experience Vision Article Naming 132

Intercom, Inc.

FEBRUARY 26, 2018

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. Basic marketing and selling at a global scale is becoming easy too. How can your business win market dominance and survive?

Research Software 224

Research Software Software Review Technical Review Development Team Review 224

The Accidental Product Manager

OCTOBER 1, 2018

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. Their share of the video rental / sales market has started to slip because of changing customer needs and new competitors.

Marketing 72

Marketing Product Management Product Manager Entertainment 72

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Userpilot

JANUARY 29, 2025

In 2006, British mathematician Clive Humby made the infamous statement: Data is the new oil. However, that spike in logins could be due to other factors, like a seasonal trend or a marketing campaign. Other departments, like customer success or marketing, miss out on insights that could inform their strategies.

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 52

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

UserVoice

MARCH 21, 2017

Elon Musk published his initial “ Master Plan ” for Tesla Motors in 2006, then updated it ten years later. Their vision paints a picture of what the world can look like when their products have hit the market. “That kind of person does well at both ends of the cycle.”. Thinking big picture while sweating the details.

Product Research 120

Product Research Reporting Tools Vision Customer Experience 120

Lenny Rachitsky

MARCH 3, 2024

Boz joined Facebook in 2006 as their approximately 10th engineer, and in his 18-year tenure he built the original News Feed, Messenger, and Groups, as well as many early anti-abuse and infrastructure systems. Listen now on Apple , Spotify , Overcast , and YouTube. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

CTO 107

CTO User Testing Analytic Tools Research Software 107

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. Then a few years back we started building a CRM, which has done really well in the market.

Customer Experience 188

Customer Experience User Testing Customer Feedback Feedback Software 188

The Product Coalition

JULY 10, 2020

Wojicki, now known for being the CEO of YouTube, actually started her career as Google’s first Marketing Manager, where she launched the now beloved Google Doodle. After spending some time as a consultant and analyst, she made the move to product at Upromise, where she was The VP of Product Marketing and Management.

Product Management 120

Product Management Product Manager Management Management 120

Mixpanel

SEPTEMBER 11, 2019

In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. Over the next year, their audience skewed heavily toward eCommerce, alienating major segments of their market. This data-informed redesign helped with market differentiation for Hinge as the app focused on long-term relationships, not hookups.

Data Visualization 95

Data Visualization User Testing Product Research Analytic Tools 95

The Product Coalition

NOVEMBER 26, 2022

Much to their surprise, they pulled it off the market in just three years due to a lack of consumer interest. Building Products Customers Need Proven Methods To Build Products Customers Need Working Backward Approach Dr. Werner Vogels , CTO of Amazon.com, wrote an article about Amazon’s working backward approach in 2006.

User Testing 122

User Testing Customer Experience Customer Feedback Feedback Software 122

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

ProductPlan

APRIL 4, 2019

But before we dissect this pivotal moment in Google’s history and how Pichai used it to propel Google into completely new markets—and himself up the corporate ladder—let’s step back and review how he even got to that position. Life before Google.

Technical Review 96

Technical Review Systems Review Software Review Customer Experience 96

The Accidental Product Manager

APRIL 24, 2017

Scion had it’s greatest number of sales during 2006. Ever since hitting a high in 2006, sales have been on a slide. However, now the millennials are just starting to enter the market. Their best year for sales was back in 2006. The next model that Toyota introduced was the tC sports coupe.

Differentiation 62

Differentiation Branding Customer Experience User Testing 62

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. It’s amazing to think about how much has changed since this blog started in 2006 — on the web, of course, but also for me personally and professionally. Ten Year Anniversary!

Product Management 60

Product Management Product Manager Management Management 60

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. It’s amazing to think about how much has changed since this blog started in 2006 — on the web, of course, but also for me personally and professionally. Ten Year Anniversary!

Product Management 60

Product Management Product Manager Management Management 60

BrainMates

AUGUST 7, 2018

Says Nick Coster, “Since 2004-2006 when Facebook, Twitter and other social media ushered in a new era for the internet as a two-way medium, people shared the successes and failures of their product experiences with huge networks that enabled viral spreads of customer experiences. So why are Product Managers in short supply now?

Reporting Tools 74

Reporting Tools Product Management Product Manager Customer Experience 74

Indicative

FEBRUARY 25, 2020

With the launch of Amazon Web Services (AWS) EC2 in 2006, computing power reached an unprecedented level of scalability. It’s this hunger for information that has given rise to the variety of BI solutions on the market today — each with their own value propositions. Or maybe, you’re thinking about launching new subscription tiers. .

Analytic Tools 94

Analytic Tools Data Visualization Reporting Tools Feedback Software 94

Intercom, Inc.

MARCH 25, 2021

My formal degree is in retail marketing and I have another one in apparel design, and they put me through an assessment. They couldn’t figure out where to place me because I would have fit in both sales and marketing, which were the two things at the time. Jeanne: The first Chief Customer Officer book came out in 2006.

Customer Experience 181

Customer Experience User Testing Customer Feedback Product Research 181

Under 10 Consulting

JANUARY 3, 2019

The idea is to find someone with many years of experience in product management… with a similar product… built on similar technology… in a similar domain… serving a similar market. I read one posting for a product marketing person with 15 years of social media experience. They’re looking for a unicorn. For more, see my free ebook ".

Workshop 58

Workshop Technology Education Customer Experience 58

BrainMates

OCTOBER 10, 2019

PRODUCT : A product is anything that can be offered to a market that might satisfy a want or a need [2]. It’s conceived, developed, introduced and managed in the market, and retired when the need for a product diminishes. This does not guarantee that the Product outcome will be successful in the market. 3rd Edition.

Product Management 75

Product Management Product Manager Management Management 75

Bain Public

MARCH 20, 2021

FITC Winnipeg 2006, Canada FITC Toronto 2006, Canada FITC Toronto 2005, Canada Flash Forward 2005, New York, U.S. Flash Forward 2008, San Francisco, U.S. FITC Toronto 2008, Canada FITC Toronto 2007, Canada Flash Belt 2007, Minneapolis, U.S. Flash Forward 2007, Boston, U.S. Flash Forward 2005, San Francisco, U.S.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

ProductPlan

AUGUST 27, 2019

She said it: “I’ve seen so many really beautiful, useful products with exactly the same use case and target market. It’s evident that past that bar, only go-to-market matters.”. Who is she: Julie went from being the first intern at Facebook in 2006 to its VP of product design. Julie Zhuo @joulee.

Product Research 80

Product Research Research Software Entertainment Education 80

Revulytics

JANUARY 30, 2018

Easy-to-use dashboards let you align product and marketing strategies. We have been in business since 2006 and our sole focus is software usage analytics. Gartner named Revulytics a 2017 Cool Vendor in Tech Go-to-Market. Get started in 30 minutes with SDK integration and out-of-the-box reporting. billion in new license revenue.

Analytic Tools 59

Analytic Tools Data Visualization Reporting Tools Research Software 59

The Product Coalition

SEPTEMBER 11, 2019

The term freemium was first coined by Jarid Lukin at the suggestion of Fred Wilson in 2006. Reciprocation is not the first nor the last judgemental heuristic used in business models and marketing. App provider can get insights from the potential paying customer, while the customer can use the product without committing to pay for it.

Customer Feedback 60

Customer Feedback Strategy Development Marketing 60

Product Bookshelf

FEBRUARY 27, 2016

Platforms also take the evangelism roles to ensure the development community it aware of the benefits of participating in the market. In early markets, platform providers often produce software and hardware to jump start growth and attract end users to a complete solution.

Engineering 48

Engineering Software Review Systems Review Magazine 48

Mironov Consulting

MARCH 12, 2018

Basics of customer/market validation of product ideas ahead of the development process. The network was established as a strategic initiative of Technology Ireland in 2006. Portfolio planning concepts: balancing outward-facing feature priorities with inward-facing technical investments and debt reduction.

Workshop 45

Workshop Management Management Roadmap 45