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I first discovered Tony when I read his book, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services and then invited him to speak at the Denver PDMA chapter, back in 2006. Tony also has 12 patents to his name. He is also the author of the more recent book Jobs to be Done: Theory to Practice.
SELECT Branding Process by Shakuro Mistake #1: Neglecting marketresearchMarketresearch is the North Star of branding. This belief makes you disregard marketresearch because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.
You can conduct keyword research with SEMrush to generate a list of valuable keywords (long-tail and short-tail) that will help you rank highly on search engine results pages (SERPs). It, thus, acts as a marketresearch tool that gives you insight into their overall SEO strategy and how you can outperform them.
Since our first days, we collaborated on more than 300 projects to validate ideas and features, create personas and user journeys, and created research repositories. From many clients, we’re proud to say that we worked with names such as Netflix, Google, HBO, Zignaly, and IncQuery Labs. Among research needs, they cover: .
And over the years we’ve made a name for ourselves being an independent company we’re a relatively small business intentionally. I can’t we don’t do marketresearch. I did see a question about Jeff Bezos Yes, Jeff Bezos owns a small piece of Basecamp, which we sold him in 2006. Yeah, in 2006.
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