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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

Marketing technology (MarTech) is any software or tool marketers use to plan, execute, and optimize their marketing-related tasks. A MarTech stack, therefore, is any combination of software solutions that work in unison to execute the company’s marketing strategy. Funnel created with Userpilot.

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Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform

Alchemer Mobile

Founded in 2006, Alchemer helps businesses collect, analyze, and leverage customer and employee feedback to proactively drive better engagement, retention, and user experience. This is the next step in Alchemer’s journey to democratize experience management and becomes the foundation for Alchemer’s digital engagement strategy.